Organisations typically use Market and Talent mapping for -

  1. Ensuring your talent strategy is proactive when a critical vacancy arises

  2. Benchmarking internal candidates against potential external candidates for a particular vacancy

  3. Assessing the availability of EE candidates in a particular sector or specialisation 

  4. Competitor analysis


Market and Talent mapping is the process of collecting market information relative to a particular job assignment/vacancy, and breaking it down by sectors, industries and organisations. This can involve identifying target pools of candidates according to client criteria, for example by designation, seniority or location. Market intelligence offers valuable insights into the market that can facilitate decision making. It can drastically improve your quality of candidate and reduce the recruitment time to hire.

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